30, 2018, the company reported that just under half of its total net revenue came from “recurrent consumer spending,” aka add-ons and in-game purchases.
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In its 2019 fiscal year’s second quarter, which ended Sept.
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The company also teamed up with the NBA in 2017 to launch the NBA 2K League, an esports organization whose inaugural season took place last summer.Īll of the games in question offer microtransactions, which serve as an increasingly lucrative revenue stream for Take-Two. In addition to the blockbuster NBA 2K simulation franchise, the company publishes the mobile game NBA 2K Mobile the independently developed NBA 2K Playgrounds 2 and, through a partnership with Tencent, the China-only free-to-play games NBA 2K Online and NBA 2K Online 2. Take-Two’s NBA portfolio continues to grow. Its immediate predecessor, NBA 2K18, is the most commercially successful NBA 2K game ever, with more than 10 million units shipped. 3 among all games) in the U.S., according to NPD Group data.
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The most recent entry in the franchise, NBA 2K19, was released in mid-September 2018 as of the end of November, it was the best-selling sports title of the year (and No. The fee is based on a percentage of Take-Two’s NBA-related sales, according to the Wall Street Journal. NBA 2K19 recovers from past slips on a thoughtful Way BackĢ019 marks the 20th anniversary of the NBA 2K franchise, and considering the series’ recent success, it stands to reason that the NBA and NBPA would raise the asking price for a contract extension.